“We approach app design – in a methodical, outcomes based way. Where the beauty comes through simplicity and laser focus on what the app is meant to achieve and measuring it’s success.”
Phase 1 - Discovery Workshop
Working we the client we establish all potential user types, build their profiles and focus on the pain points (rather than solutions).
Phase 2 - Ideation/MLP Development
We test the ideas and feedback received. We look to solve the biggest problems first but think big with our designs so that other features will easily be rolled out in the future.
This results in a minimum learnable product - one which is presented back to our users to click through and sign off that the flow solves their problem.
Phase 3 - MVP Dev and Testing
After consolidating all user feedback and confident we are solving a problem - we put together a Minimum Viable Product (MVP) with fast iterations - reacting to how people interact and use it (or don’t) both through polling and tracking.
Phase 4 - Scale and Launch
With the MVP built, users onboard and engaged we will have a full build brief – with costs and timelines well established.
From here, a well structured database designed with growth in mind and proven user interface and user experience through our previous tests – we take the risk out of development and leave investors confident and informed to proceed with the App build out.
After any phase you would be able to take all of this learned information to whoever you like in the market. It should provide a good roadmap to digital strategy and a well researched business case to move forward with.