"Visual Metrics provides end-to-end management of Custom Research project requirements. We help with your research framework, selecting the optimum Analyst firm, PR strategy, Content planning, Lead Generation and Reporting."
What We Do
Custom Research projects are a highly successful way for organisations seeking to achieve greater awareness, true thought leadership, better position against their competitors and also Marketing sourced revenue.
The concept behind Custom Research is to create a specific study into the local market, this could be in the form of a benchmarking study, buyer guides for a specific role or even a simple survey. Many companies in the Asia-Pacific (APAC) region, simply try to promote studies which have been developed by their North American headquarters for the North American market, and these do not work in APAC.
Visual Metrics works with you to understand your market, company objectives and target prospects - we then help you to develop the research framework which will be most effective for your objectives. From here we ulitise our strong network of influencers and develop a research firm effectiveness matrix to select the right analyst for the project. We also conduct the full strategic planning on how to push out the generated content, schedule, assign targets and report on effectiveness.