Visual Metrics
PSC Digital Transformation

Delivering a world-class digital citizen experience for NSW 7.95 residents

The Challenge

The NSW Public Service Commission asked Visual Metrics to undertake user research and testing on the PSC Website to inform the production of a functional wireframe proposal which improves the ability of the PSC to share information and resources on a fit for purposes platform. The new site had the will to improve public service delivery to citizens but needed clarity on where and how to start.

What VM did

We conducted a series of workshops with PSC team and diagnostic surveys to set project goals and users needs. We ran an agile development process, site map, user journeys. We built an accessible, responsive, user-centered components system in line with PSC brand guidelines and We trained PSC team to plan, write, design and manage content We held X user testing sessions with final users

What PSC achieved

A world-class public service delivered through a smooth, easy and human centred digital experience. We made the Public Service Commission a digital first organisation - with clear and accessible content managed by 12 teams in a cohesive and manageable way. The site provides clear and transparent information to XXX million citizens, with a clean visual system and narrative content.