Visual Metrics

Building Digital Services

The founders of Visual Metrics have over 10 years experience in process digitisation and improvement. We empowers organisations to design bold data-driven digital futures and build and scale innovative new customer-centric products and services.

"A note from one of our Managing Partners..."

Human centred design gets thrown around a lot these days - but it is surprising how few projects actually take the time to start with establishing what the goals and objectives are and engaging with your audience to validate these and build for them. It is a surprisingly simple process to use data to inform what you build and why our projects are so successful.

Alex Herlihy,
Managing Partner, Visual Metrics.

What we do

Organisations of all shapes and sizes are seizing on the potential of interactive web and mobile apps. In the public sector digital experiences are transforming the way in which governments interact with their citizens.

The ability to develop web/mobile apps is getting easier everyday with a wide range of low-code options available, however these solutions often forget the the fundamentals of design and what problem we have set out to solve.

Build it and they will come is not the right strategy. We work with teams and their customers to design, build and deliver web/mobile apps users will love.


Phase 1 - Discovery Workshop

Working we the client we establish all potential user types, build their profiles and focus on the pain points (rather than solutions).

Phase 1 - Discovery Workshop
Phase 2 - Ideation/MLP Development

Phase 2 - Ideation/MLP Development

We test the ideas and feedback received. We look to solve the biggest problems first but think big with our designs so that other features will easily be rolled out in the future.

This results in a minimum learnable product - one which is presented back to our users to click through and sign off that the flow solves their problem.

Phase 3 - MVP Development and Testing

Emboldened by our user feedback and confident we are solving a problem - put together a minimum viable product with fast iterations - reacting to how people interact and use it (or don’t) both through polling and tracking.

Phase 3 - MVP Development and Testing
Phase 4 - Scale and Launch

Phase 4 - Scale and Launch

With the MVP built, users onboard and engaged we will have a full build brief – with costs and timelines well established.

With a well structured database designed with growth in mind and proven user interface and user experience through our previous tests – we take the risk out of development and leave investors confident and informed to pull the trigger on the build.

Outcome

Work with us to create a seamless omnichannel experiences that actually get used and enhance the customer journeys.

Outcome

Register here for our free product objectives and goals worksheet