Building Digital Services
The founders of Visual Metrics have over 10 years experience in process digitisation and improvement. We empowers organisations to design bold data-driven digital futures and build and scale innovative new customer-centric products and services.
"A note from one of our Managing Partners..."
What we do
Organisations of all shapes and sizes are seizing on the potential of interactive web and mobile apps. In the public sector digital experiences are transforming the way in which governments interact with their citizens.
The ability to develop web/mobile apps is getting easier everyday with a wide range of low-code options available, however these solutions often forget the the fundamentals of design and what problem we have set out to solve.
Build it and they will come is not the right strategy. We work with teams and their customers to design, build and deliver web/mobile apps users will love.
Phase 1 - Discovery Workshop
Working we the client we establish all potential user types, build their profiles and focus on the pain points (rather than solutions).
Phase 2 - Ideation/MLP Development
We test the ideas and feedback received. We look to solve the biggest problems first but think big with our designs so that other features will easily be rolled out in the future.
This results in a minimum learnable product - one which is presented back to our users to click through and sign off that the flow solves their problem.
Phase 3 - MVP Development and Testing
Emboldened by our user feedback and confident we are solving a problem - put together a minimum viable product with fast iterations - reacting to how people interact and use it (or don’t) both through polling and tracking.
Phase 4 - Scale and Launch
With the MVP built, users onboard and engaged we will have a full build brief – with costs and timelines well established.
With a well structured database designed with growth in mind and proven user interface and user experience through our previous tests – we take the risk out of development and leave investors confident and informed to pull the trigger on the build.
Work with us to create a seamless omnichannel experiences that actually get used and enhance the customer journeys.