Quadrupling connections between academic researchers and industry to foster innovation in NSW
The Problem
UNSW approached VM to create a brand identity for TechConnect, design and run the engagement and collaboration programs between University, Government and Industry and provide with marketing collaterals to communicate the program on a national scale.
What VM did
We built a brand architecture that fit within UNSW and the Department architecture and holds sub-brands within the program.
We created a dynamic visual identity that appeals both University and Government and is flexible to adapt to the program expansion
We provided UNSW with visual guidelines, marketing tools, printed materials and a new website.
We helped UNSW to design and run the engagement programs between industry and researchers, including FlashBuilds and enabled workshops.
We created tracking and innovation mapping tools to track success and scale it
What TechConnect achieved:
Over 12 months running TechConnect we seeded the creation of over 20 training programs, 5 x forum stalls and 2 x signature flash builds in agriculture and space industries
The programs provided subsidised research and support to over 30 businesses and generated approximately 50 new jobs to the NSW economy in just one year
We provided with a strong, flexible and effective visual identity, as well as marketing tools, website, digital assets and communication pieces, that can be used consistently by teams and adapted to the program growth
