Visual Metrics
HSU The Health Services Union

Generating a high volume of sign-ups from a conversion optimised website

The Challenge

The Health Service Union asked Visual Metrics to generate a high volume of sign-ups from a conversion optimised landing page.

Bursting with empowering energy, HSU believes that anything can be achieved with the union of active workers, and assists their members with networking and empowerment, allowing them to be informed and fight for a fair experience at work.

HSU needed our support with developing a new website page to generate leads and close sign ups.

We were on hand to help this confident client achieve the sign ups results they deserved.

What VM did

Using conversion optimisation best practices, we went on to create a detailed sitemap and wireframe solution, showing the client a range of eye-catching and sales-focused designs to chose from.

We defined a digital visual system aligned with their branding to create a recognisable voice for HSU that speaks consistently.

We created and trained the team to generate, edit and manage targeted content, oriented to drive immediate responses on their users.

The whole process resulted in the creation of a whole website optimised for conversions along with improved user experience across the whole site.

What HSU achieved

  • We came up with a whole site fully optimised for conversions
  • Our work on the project resulted in an XXX% increase in site visitors and a whopping XXX% increase in sign-ups
  • We helped the brand enhance their existing setup, leading to more returning visitors and higher engagement
  • We came up with a content creation and management strategy, as well as a unique tone of voice