Visual Metrics


Brand identity, web app, dashboards, digital infographic

The Challenge

PropertyAnt is a pre-funding start-up which needed a Minimal Viable Product (MVP). Taking its users through a set of questions, it segments Australian property investors into categories and offers a list of opportunities which best meet their needs. The algorithms running it are complicated and have taken several years to build – Visual Metrics was engaged to handle the rest of the launch in bootstrap mode; brand identity, ui/ux and application design and all marketing material.

Our Approach

With a limited budget, we looked at the most pragmatic approach to build the user journey in an engaging way, generate a personalised digital infographic and create all relevant marketing material such as a video, infographic and investor presentation.

The Result

Robust MVP program which had new client acquisition within 1 week of going live.