“If done correctly, Channel Marketing Campaigns can help to show cohesion between vendor and partner, and ultimately achieve targets around awareness, campaign frequency, opportunities generated and deals closed.”
What we do
Visual Metrics will manage the entire joint campaign process, so you won’t to worry about the heavy time and resource investment associated with getting joint channel campaigns up and running.
We conduct an initial briefing session based on our framework of questions, where both the vendor and partner are present, in person or virtual. In this session we determine the joint objectives, stakeholders, timelines and preferences.
Then from here, we’ll pull the most engaging and relevant content from each side, so that we can dissect it and repurpose it in order to produce the first joint content asset – which contains joint branding, messaging and USPs. We’ll use this newly created content asset as the basis of a campaign and syndicate it into a variety of digital formats, so we can track engagement and generate opportunities for the channel sales reps to pursue together.
Once the initial campaign objectives have been achieved and a momentum has been established, these multi-touch campaigns can essentially run on autopilot through Visual Metrics. From here, as a collective, we can then start to add more innovative channel focused programs to the mix, such as joint Custom Research or joint Account-based Marketing programmes.