Custom Research projects are highly successful for organisations seeking to achieve greater awareness, true thought leadership, better position against their competitors, and marketing sourced revenue.

The concept behind Custom Research is to create a specific study into the local market; this could be in the form of a benchmarking study, buyer guides for a specific role or even a simple survey. Many companies in the Asia-Pacific (APAC) region try to promote studies that their North American headquarters have developed for the North American market. These do not work in APAC.

Visual Metrics works with you to understand your market, company objectives, and target prospects - we then help you develop the research framework that will be most effective for your objectives. From here, we utilise our strong network of influencers and develop a research firm effectiveness matrix to select the right analyst for the project. We also conduct the full strategic planning on how to push out the generated content, schedule, assign targets and report on effectiveness.