Rebranding a global company
The DTV Group has offices across 4 continents and offering many different things. Their most notable offering is as a production house specialising in charities and their respective content. The DTV Group also run a call centre, a film production house and a media buying company. They wanted a way to cohesively bring these brands together without diluting the individual brand messages.
Visual Metrics reviewed the DTV Group’s geographical locations and service offerings. We reviewed their process’, pitch documents and learnt about company culture. Using this information, a framework was built for the brand and all of its assets, which would work in the physical and digital worlds. It was important to work closely with the directors here to ensure their core identity of a well established business was not lost.
Visual Metrics was able to create an end-to-end visual corporate strategy. A new brand and set of corresponding guidelines was established in order to cohesively communicate the value proposition of the group as a whole, as well as the individual divisions. New processes were also created to ensure that all offices around the globe presented themselves in a consistent fashion. This included creating a website and its content, a custom presentation deck, an image library, letter heads, email footers, business cards and all other business templates.