Visual Metrics


Fintech App UI/UX Design for online financial advice

The challenge

Plenty is an online web application providing end users with advice on debt, mortgages, investment, insurance and superannuation. The app combines financial planning services and professional advice to deliver meaningful insights at a lower cost. Visual Metrics was engaged at inception to create a brand identity and the app design.

Our approach

Using our backgrounds in economics and corporate accounting – Visual Metrics helped design an application that was rich in data and content, which was also simple to navigate and understand. UI/UX was of paramount importance on this project, so numerous tests were conducted in order to ensure that the user types and their needs were well defined and that the app worked perfectly on all devices.

The result

Plenty has been featured in the Sydney Morning Herald and Australian Financial Review as an innovative FinTech solution.


We searched far and wide for our UI/UX partners interviewing designers out of Poland, Romania and Cyprus (to name a few). We were introduced to Alex and the team at visual metrics by chance and we are very happy for this introduction. They very quickly understood our requirements and their ideas and input were incredibly valuable. They delivered designs that were very in line with what we had envisioned and made a very complex project much easier to use for our (eventual) end users. We would happily recommend them to anyone.

Josh Globnick, Director of Product